The other answers are pretty correct. There is a ratio of about 1:20 here – AP about 40.000 total production, Rolex more than 800.000 (I am not sure every Rolex out there is COSC-certified.
The scales are very different, so the kind of watches are different.
I have made a personal evaluation, which measures the total turnover and the number of pieces manufactured by the different watch companies, and came out with four ranges of products.
- The artisanal range. This is the typical “haute-couture” of watches. These companies and brands manufacture less than 1.000 watches per year. This is the dom…