The other answers are pretty correct. There is a ratio of about 1:20 here – AP about 40.000 total production, Rolex more than 800.000 (I am not sure every Rolex out there is COSC-certified.

The scales are very different, so the kind of watches are different.

I have made a personal evaluation, which measures the total turnover and the number of pieces manufactured by the different watch companies, and came out with four ranges of products.

  1. The artisanal range. This is the typical “haute-couture” of watches. These companies and brands manufacture less than 1.000 watches per year. This is the dom…


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