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Is Tissot a luxury brand watch?

The short answer is no, it isn’t.

The longer answer entails entering into a bit of speculation about the meaning of the term “luxury” and its difference with the term “high-end”.

The Swiss Federation of Watch Manufacturers, in its reports, divide cleanly watches into four different categories.

  1. Up to 200 CHF
  2. From 200 to 500 CHF
  3. From 500 to 3.000 CHF
  4. From 3.000 CHF onwards

As you can see, this is a rather convenient, but very sketchy classification. We would get fashion watches in the first category, good watches in the second category, affordable luxury watches in the…

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