Is Tissot a luxury brand watch?
The short answer is no, it isn’t.
The longer answer entails entering into a bit of speculation about the meaning of the term “luxury” and its difference with the term “high-end”.
The Swiss Federation of Watch Manufacturers, in its reports, divide cleanly watches into four different categories.
- Up to 200 CHF
- From 200 to 500 CHF
- From 500 to 3.000 CHF
- From 3.000 CHF onwards
As you can see, this is a rather convenient, but very sketchy classification. We would get fashion watches in the first category, good watches in the second category, affordable luxury watches in the…