Swarovski is a luxury brand for fine cut crystals. The company was founded a hundred years ago, when Daniel Swarovski a man that invented a cutting machinery for crystals, thought of making jewelry. The firm began having success after a few years and nowadays the name Swarovski is known around the world for it`s beautiful jewerlries and for it`s extraordinary designs. Swarovski makes vintage jewelry with amazing models and designs, modern jewelry and many other items. The jewelry from Swarovski includes bracelets, earrings, necklaces, rings, watches, pins, buttons, cuff links, brooches, hairpins etc. Swarovski has released many collections, that in time have become very popular.
The company also makes jewelry in the form of charms and other small things that look great. Teenagers and kids have also a lot of products from which to choose. Swarovski has thought at everything that`s why this label has such a big success. People love buying from Swarovski for many reasons. First of all the prices are more cheap and the quality is the same. Swarovski is known for it`s quality products and so, buying from Swarovski means you have done a good deal.
Besides jewelries, Swarovski has spread also into other domains. Because the crystals were so popular, fashion designers and other companies have started to buy Swarovski crystals in big amounts. The designers have come up with new collections where these crystals are a must have. Nowadays people wear clothes , hats, purses, shoes, glasses, watches, belts, scarves and many other items that have crystals of different colours applied. The fashion industry has helped a lot the Swarovski label to rise up to the top.
Besides fashion Swarovski has developed into art, sculpture, home decor, technology etc. Home decor has had a great success with the items Swarovski produced. People that know the label Swarovski buy the items just because they are made by a big name. Things like nigh lamps, chandeliers made entirely out of crystals, table ornaments, in general home accessories, give a glamorous and luxury look to any home. Technology also wanted a piece of the Swarovski popularity and so, it has come up with lcd`s that have crystals applied, cell phones adorned with crystals and so on. We see nowadays, people that custom their car with crystals on the interior.
As a conclusion, Swarovski is one of the most popular brand of jewelry in the world. There is a Swarovski shop in every city in the world, and those that want to buy online, can visit the Swarovski site and order one of the many jewelry models. Swarovski is represented through the logo, by a swan. The swan symbolizes elegance, style and beauty. It`s a great logo, for a jewelry brand and it`s design has impressed many people. In the end, the success comes with a lot of work and with passion. Swarovski tries to please every customer, and it even takes special requests. It`s a brand that has all the motives to be appreciated.