Some people will enjoy bashing Audemars Piguet but they are missing the big picture. In a period of crisis in the watchmaking industry where most players are reporting negative growth figures, Audemars Piguet is one of the top 3 best performing brands with actual growth. You’ve got to acknowledge that and show some respect.

Many will also say that it’s a brand worn by rappers and so on but forgetting that the brand is highly praised among watch collectors and performing quite well in auctions as well.

So why is the brand so popular? Here are a couple reasons.

They have a very solid icon with t…


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