Right branding strategies; Feed the masses, eat with the classes
A a high end fashion house that offers less expensive goods by using less expensive material (ie canvas instead of leather)…make it more affordable for many people.
The goods more appeal to the “new money” or “want to be rich”. Nouveau riche want to show off their wealth vs old money want to hide it. It is easier to tell a Louis Vuttion bag with monogram all over it than birkin ( unless you know about high end brands; most people dont).
LV makes the dream of an average woman comes true, having the taste of luxury goods …