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Nobody working for any watch maker will reveal you their exact stats, of course, even under torture – this is one of the most well-kept secrets of every company.

But from a consultant point of view, working since many years to help companies achieve this kind of status and sell in this kind of market, I can tell you that products selling in a traditional distribution channel in the high-end and luxury market carry (roughly) a 3.5x – 5x price ratio from costs to final sales price to the customer.

This (very rough) estimate works for lot of different fields, be it watches, furniture, jewelry an…

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