Audemars Piguet’s Royal Oak is a recognizable watch by a respected manufacturer. Like all luxury products, the maker will charge whatever the market will bear. Under the illusion that APs are worth the purchase price, their customers are willing to pay the branding premium.

The Quartz Stigma

Not all quartz movements are created equal. Aside from some quartz watches having jeweled movements, there are other complicated features available. Some watches are equipped with high accuracy quartz (HAQ) or very high precision (VHP) movements that are accurate to within seconds per year. The advantage …


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