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I think VC missed out on the sports watch wave, AP has the gaudy ROO, Patek the Nautilus and Aquanaut ( and their genius marketing next generation campaign), Rolex has an extensive steel collection perfect for casual Fridays and tech bros who want to stand out from the sea of Apple watches.

VC continues to make exquisitely finished dress watches, but sadly there is no audience for that. Who needs a geneva seal that is under 10 mm thick that can fit UNDER your shirt sleeve these days?

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