As you can imagine, since Prada makes finely stitched and expensive products, it is what we would call a premium brand. Others in this category include Louis Vuitton, Gucci, Armani, Hugo Boss etc. Target customers for Prada are wealthy, fashion aware, and concerned with presenting a certain appearance to the public. Nobody spends 1k and rising on a purse or overcoat because they are not tethered to society’s evaluations of them; look for attractive consumers who insist on attention to detail.

Any premium brand, including Prada, is labeled such a brand because we are meant to believe th…


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